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 *Business Introduction (Kameda Seika)  KAMEDA SEIKA is the No. 1 manufacturer of rice crackers and snacks in Japan with KAMEDA brand occupying more than five out of top ten bestselling brands in Japanese rice cracker/snack market. Our product development capability coupled with manufacturing technologies helps ensure Kameda branded products to cater for constantly changing consumers’ tastes. Our distribution capability also contributes to make more than 200 rice cracker/snack items available at market places all over Japan. History of our rice cracker business In 1946, the founder Mr. Eiji Koizumi initiated “starch syrup” manufacturing. However, his attempt of new manufacturing method of starch syrup met with a hitch and he ended up with a huge amount of surplus of rice which was a main raw material. Then what was hastily started up was manufacturing of rice crackers. Rice crackers, thus, were originally created from the failure in manufacturing starch syrup. “KAMEDA NO KAKINOTANE”, known by everybody nowadays, started to be manufactured in those days. The craftsmen called the shots at that time in the rice cracker/snack industry, although rice cracker/snack manufacturing got into full swing after that when he invited craftsmen of rice cracker/snack processing to work for the company. The Craftsman’s intuition and knack were all that mattered in the industry. The craftsmen’s skill could not be handed down smoothly to the coming generations because it was not scientifically theorized, even if it was assured one. Then, KAMEDA SEIKA started to conduct materials researches on the features of rice and put them in numerical data. KAMEDA SEIKA strived for technology development, new product development and engineering improvement of facility with its entire effort. Then with the rice cracker/snack processing scientifically theorized, it was made possible for the mass production, its technology and know-how to be transferred to the coming generations. New values in rice crackers and snacks have been created by taking new concepts and ideas into rice crackers/snacks which are traditional confectioneries. In 1960s, “ Salad Usuyaki “ or “ Salad Thin Cracker “ was a big hit, followed by “ Happy Turn “ in 1970s. In 1980s, a lot of longtime well selling rice crackers including “ Potapota Yaki”, “ Magari Senbei “ and so forth were introduced into Japanese market. It is amazing that these longtime sellers have been registering its sales growth even after the year 2000. It is because we at KAMEDA SEIKA continuously improve our products in accordance with the needs of current times and are confident in providing quality assured products that the products of KAMEDA SEIKA have enjoyed strong patronage from a wide range of consumers beyond generations.
 We at KAMEDA SEIKA have successfully built a worldwide network and know-how to procure quality rice in the course of many years of uncompromising effort to identify quality rice as a main material of rice crackers and snacks. On the other hand, KAMEDA SEIKA has conducted intensive studies on functionalities of rice to cater for various healthcare needs of not only patients but also ordinary consumers. KAMEDA SEIKA is proud to offer packaged rice as a staple food for ordinary consumers and Yume-Gohan or Dream Rice which is aseptically packed low protein rice recommended for the patients suffering from kidney disease.
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