Domestic Rice Cracker BusinessThe leading company in the rice cracker market with around 30% market share
“KAMEDA Group distribution network” across all channels
KAMEDA SEIKA together with it’s group companies, has a strong distribution network across channels. KAMEDA SEIKA and Nisshin Seika have a strong power over supermarkets and convenience stores, and Toyosu has strengths in department stores, while Ajicul has a solid base in other sales channels. KAMEDA SEIKA has built such flexible distribution network so as to be able to immediately react with any market changes.
KAMEDA SEIKA is the leader in Japanese rice cracker market with around 30% share. Approximately 40 years of continuous leader position should be the proof that KAMEDA SEIKA has continued to endeavor to manufacture safe and delicious rice crackers, capturing diversified consumers’ needs. A lot of people have become familiar with “KAMEDA’s rice crackers/snacks”. KAMEDA SEIKA has continued with sincere rice cracker manufacturing, while it has strived to develop distribution channels to match the best route to market. These two elements, “manufacture of rice crackers” and “development of distribution network” have been the driving forces to maintain a leader position.
The 11 leading brands
Toyosu manufactures and sells rice crackers as souvenirs and gifts. It has launched three brands mainly in department stores: “Arare Toyosu”, which produces simple and traditional snacks taking the opportunity of the company’s 110th anniversary, “Kakitane Kitchen”, Japan’s first specialty Kaki no Tane rice cracker shop chain, and “Jukka”, the shop that has always created innovative rice crackers. Toyosu also sells snacks under the brand name of “Rakumido” mainly at large-sized supermarkets as well as “High Salad” and “Hina Arare”, which are quite popular products in the Kansai region. All of those brands are putting effort into seasonal events, such as Valentine’s Day. In order to attract more customers, Toyosu has expanded its market into Tokyo International Airport and train stations lately.
Ajicul manufactures and sells rice crackers for a wide variety of mar- keting channels, significantly con- tributing to the enhancement of the KAMEDA SEIKA Group’s distribution network, which covers whole the rice cracker market. One of the roles of Ajicul is to develop products that meet a variety of needs, including products for theme parks, novelty items, and souvenirs. “Local Kaki no Tane”, well known to many consumers as a souvenir exclusive to the individual region, reproduces the attractiveness of Japanese locales in KAMEDA SEIKA’s flagship product “Kameda no Kaki no Tane”.