Domestic Food BusinessBuilding a "Better For You" Food Business
In our medium-term business plan formulated in FY2018, KAMEDA SEIKA declared that it would undertake a full-scale transition from being a rice cracker business to being a food business. To date, we have developed several products in business areas beyond that of rice crackers. We offer low-protein rice “Yume Gohan” that is used in hospitals and at home for diet therapy for people with chronic kidney disease. We also have a universal design food called “Fukkura Okayu” that is an easy-to-eat rice porridge. In this way, we are responding to the needs of an aging society in today’s Japan as well as increasing health consciousness. We have verified that rice-derived plant lactobacillus K-1 and Japanese sake lees-derived plant lactobacillus K-2 possess a range of positive effects and efficacies. We are expanding the scope of their application and extending the possibilities for our healthcare business. These products, created from the results of many years of research into rice, form the cornerstone of KAMEDA SEIKA’s food business.
In 2013, we acquired Onisi Foods Co., Ltd., which manufactures and sells long-term preservation foods. Amid growing interest in disaster prevention in Japan, we are continuing to expand this business, backed by proven technology and product marketability. Also, in 2019, KAMEDA SEIKA has purchased Maisen Co., Ltd. and Maisen Fine Foods Co. Led., companies that own factories that do not use allergenic ingredients other than soybeans.
Looking ahead to the future, in addition to the sustainable growth of these businesses, we will add synergies with existing businesses and technologies along with new perspectives. Together with expanding our food business, we will also develop “Better For You” food products based on the idea of using all the nutrients of the ingredients to provide products that are delicious and healthy.
Business in Foods with Long Shelf Lives
Onishi Foods is a pioneer in rice-based foods with long shelf lives. In response to increasing awareness of steps to take during disasters and other crises, much attention, both in Japan and from overseas, has been given to Onishi Foods’ cooked rice and the processed products made from it that can be stored for 5 years without losing their “freshly cooked” flavor.
Business in Rice-derived Plant Lactobacillus
Plant lactobacillus has wide-ranging uses including lactobacillus food supplements, Food with nutrient function claims, Foods with Function Claims, snacks and beverages. Not only is it added to snacks aimed at children including “HaiHain,” further growth is expected by focusing on BtoB trade of ingredients to food manufacturers.